Premium Scenting FAQs


  • Why should I scent my space?

    Smell is the most evocative of the five senses when triggering memory, it is a powerful marketing tool that engages your customer's sensory emotions, recalling nostalgic memories, that can lead to purchasing decisions. Circumstantial to what you require Premium Scenting for it can assist you with:

    - increasing dwell time as research shows 40% of customers stay longer in a pleasantly scented environment
    - increase customer loyalty by engaging customers with your brand
    - enhance customer experience by providing a pleasantly scented environment 
    - increased revenues and (if needed)
    - odour remediation


  • How does Premium Scenting work?

    Conventional air fresheners uses a wet aerosol of perfume, sprayed into the air on shorter distances. With Premium Scenting, we use a patented diffusion system that converts liquid fragrance into a 'dry aerosol'. This cutting edge micro-technology permeates an intended space via a small quantity - just enough for a subtle yet pleasant scent and at the same time, enabling scent to remain in the air. It can also be programmed to your requirement so that scent is diffused efficiently. This truly is the solution you've been searching for to maintain a scented environment for longer period of time.


  • How about installation and servicing?

    Our Premium Scenting Specialist and Installer will work with you in regards to the most appropriate place to install your Premium Scenting unit. The power for this unit is as little as 100V AC, which the power outlet can be easily installed via an electrician. Once ready, Initial will set up your unit and service in accordance to your contract; monthly, bi-monthly or quarterly.


  • Do I have a choice of what scents to use?

    Yes! Our Premium Scenting specialist will work with you to determine which scent best reflects your brand image and create the enhancement needed for greater customer experience.


  • Can I develop a scent exclusive to my brand?

    The development of custom scent can be made available upon request, with minimum order requirements. You could also do what most of our customers would; pick one from our extensive range of fragrances and have it as the exclusive scent that best reflects your brand.


  • How much space can I scent with a Premium Scenting unit?

    We have different units from table top, wall mounted to the type that integrates into air conditioning system. The largest unit can sent up to a single space of 4250m3 but your unit installation depends on the build up, ceiling height, and airflow of your premises, scent and level of intensity that you would like to achieve. Our Premium Scenting Specialist will assist in determining what is the best unit for your premises to create the optimal ambience for you and your customers.


  • Is the Premium Scenting unit hard to maintain?

    You would not need to maintain the unit at all, as Initial's trained technicians will visit accordingly (as per contract), to service and maintain the unit for you - so it is worry free!