Initial in Malaysia

We are a part of the Rentokil Initial Group. We are a leading hygiene solutions provider delivering integrated and innovative solutions to commercial businesses.

Our Solutions

Elevate Brands With Premium Scenting

The Power of Scenting

With consumers demanding more and more from brands, multi-sensory marketing represents a powerful opportunity to create long lasting and profitable customer relationships. Sensory marketing also helps companies in enhancing employees working experience.

Research reveals that if you trigger a response from two of your consumer's senses, such as combining sound and visual, or texture and taste, a consumer's experience is enhanced and brand engagement is multiplied.

Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound.

With Premium Scenting you can build on these scent memories, elevating your brand through experiential marketing.

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Premium Scenting Solutions:

Premium Scenting by Initial Hygiene is an exciting way involving the use of pleasant scent to express your brand while enhancing employees and customers' experience. It is a technique that adds a sensory experience to traditional audio and visual advertising.

It also uses the art of scenting through air management systems that increase the efficacy of fragrance diffusion.

Key Features:

  • Constant uniformed coverage with micro-droplet technology
  • Micro droplets behave like dry vapour and does not leave wet deposits on any surface after diffusion
  • Cleaner diffusion system that requires no clean-up and leaves no messy oil in your HVAC system
  • Effective solution for odour remediation
  • Powerful yet discreet
  • Able to scent space of all sizes from table top to air-con duct for centralised scenting
  • Time adjustable to operation hours
  • Components are regulated by global safety legislations and enable you to earn credits for LEEDS certification

Expert surveying and assessment

We will survey your space to find the best diffusion solution by testing airflow, measuring space and reviewing your air management system.

A unique diagnostic tool is also used to accurately compute the scent level required and determining the system necessary to deliver the fragrance in the most cost-effective manner.

A range of scents to leverage your brand

Scent Choices

The right scent can set you apart from the competition, create an inspiring ambience and increase engagement with your brand.

We will work with you to select the fragrance notes that matches your needs. Scent selection is not primarily about likes or dislikes, but what best reflects your brand identity, your objectives and the customer experience that you wish to create.

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What are the Benefits of Scenting?
Find out the benefits of scenting for your business.
Scenting for Your Business
Scent marketing drives branding and connect to your customers. Discover the right aroma strategy for your business including hotels, retails and offices.
Scenting for Events
Supporting event organisers in creating memorable events through scents.
Srvices & Solutions RHC Image

How can we help you?

  • 1300-88-2388
  • Talk to a sales representative