• Why Initial Hygiene
  • Who is Initial
    • History, Values and Culture
    • People Matter
    • Our Approach
  • Global Yet Local
  • Building Trust
  • Environment and Society
  • Leadership and Innovation
  • Benefits of Initial Service
• Working with You
• Customised Market Solution
• Services and Solutions
• News
• Career Opportunities
• Contact Us

History, Values and Culture

Initial has provided full washroom and hygiene services since the 1967 and in that time have built many long-term relationships with our customers thanks to our commitment to service excellence.

History

Initial began as a towel rental service, trading in England in 1903 when Mr A.P.Bigelow saw a gap in the market. His unique offering included providing each customer with their initials embroidered on their towels – and hence the Initial Towel Supply Company was started. Over the years the business expanded and developed globally. In 1996 it was acquired by the Rentokil group and renamed Rentokil Initial. Rentokil added international know-how and business acumen to the group’s operations, and the two businesses still trade separately under the Rentokil and Initial brand names.

Values and Culture

Initial is based upon a decentralised structure backed by a strong operations team at local level. We believe in streamlining management and investing in recruitment, training and technology. Empowering our employees through development programmes helps you always receive the best customer service. All our employees follow our 'Code of Ethics' and we also subscribe to 'Employment Good Practice' guidelines. For you this means:

• A ‘customer-first’ philosophy.
• A service provider who proactively cares for the environment.
• A direct and transparent way of dealing with all customers and staff

“Destinasi 100” is a very important initiative for Initial Hygiene in Malaysia. This is a powerful program to revitalize and motivate all staff at all levels to be customer-centric and work towards a common goal of achieving 100% client retention. All staff are encouraged to give 100% effort when communicating and servicing the clients and rewarded via incentives. Launched in January 2006, Destinasi 100 has been running for over a year. The program has seen an aggregated improvement in Malaysia’s overall client retention rate and boosted overall staff morale from service right up to management level.