Smell greatly affects our behaviour among the 5 senses. Our sense of smell has a greater influence on our minds than what we are conscious of. Not only does this affect our emotions, it also affects our perceptions and behaviour. This creates opportunities and benefits for business to explore when targeting customers. Scent marketing has been on the rise in businesses, proven to increase positive associations with the business. However, Premium Scenting can do more for your business than marketing to your customers. This article explains how our sense of smell can be beneficial to businesses and your employees.
Our Sense of Smell
Humans can remember approximately 10,000 scents but have you ever wondered how our sense of smell works? Our olfactory system, which is our sense of smell, involves very complex physical, chemical and mental processes, which sends a signal to the brain through molecules with chemical reaction. This is how we smell. What’s so amazing about scent is that it develops before a human is born. Research has shown that when a mother consumes certain types of food, infants seem to prefer these scents as well.
Scenting and Its Influence
Our sense of smell has also been shown to be linked to different parts of our brain that control perceptions, memories, reward behaviours and emotional and unconscious response. Therefore, office odours could affect the work behaviour, productivity and mood of an employee. What we smell can affect how we feel, and how we act without conscious effort. Have you ever smelt something bad in the office such as carpet odour or dirty dishes in the pantry sink and then felt irritated or angry? That’s the power of scent.
Impact on offices
Premium Scenting for offices can prove extremely beneficial. Our sense of smell allows businesses to create multisensory triggers at a subconscious level that improves employee morale and productivity. It has been shown that scent itself does not directly affect us but instead brings up past experiences and memories. Depending on the scent, it can trigger both positive and negative memories. This causes a ripple effect where our emotions, behaviours and work performance are affected as well.
As specific memories are triggered with certain scents, the emotions associated with the memory are also recalled. For example, a pleasant sea breeze aroma can bring back recollections of island vacations which makes us feel relaxed. This calms us and gives us a sense of peace, which can increase employee morale and customer perceptions. However, unpleasant smells such as smoke or carpet odour can bring up bad memories that may upset us or make us uncomfortable.
Emotions in turn affect our behaviour. Pleasant smells, which are associated with good memories, can increase happiness, motivation and inspiration. This directly impacts work performance and culture. As they say, a happy worker is a productive worker.
Is Scenting Safe?
Every scent that Initial provides has undergone rigorous experiments and tests to ensure the safety of our customers. Our scenting solutions comply with various global safety standards such as LEEDS (Leadership in Energy & Environmental Design), REACH (Registration, Evaluation, Authorization & Restriction), IFRA (International Fragrance Association) and TSCA (Toxic Substances Control Act).
Besides, our Premium Scenting diffuser equipped with patented micro-droplet technology guarantees to provide the same ambient scenting experience throughout the day. With our expertise, we are sure to find the perfect scent that embodies your business. Contact us now at 1300 882 388 or submit inquiry to start your Premium Scenting journey.